About Us

Little GEMs was the brainchild of Clair and Alex, two local Hackney mums who are dedicated to bringing babies and children footwear that is good for their feet but also easy on the eye! 

We specialise in 'Barefoot' shoe brands because we passionately believe that by wearing fitted, soft, flexible round toed shoes will enable little feet to develop and grow as nature intended. it' is because of this passion that we source shoes that have this ethos at the heart of their brand, such as Bobux, Pediped, Livie & Luca, Froddo. Even in the instances where the brand itself is not known for it's 'barefoot' ethos, care is taken by us to choose the styles on offer by that brand that closely match that criteria.

Little GEMs is based in vibrant Victoria Park, Hackney we offer a wide range of baby, toddler and child shoes and funky fashion with some gorgeous gifts and toiletries too.

We have two fabulous children's hairdressers in store: Lizz is Toni and Guy trained and has been cutting children's hair for 12 years and Tina, who is SAKs trained and has been cutting children's hair for 3 years. Our hairdressing service is offered 4 days a week, Monday, Wednesday, Friday and Saturday by appointment only.

Our basement downstairs in our shop is a pop up and features lots of different shops - so keep an eye out for what is next!

You can reach us on :


Little GEMs

243 Victoria Park Road
London E9 7HD
tel : +44(0) 20 8533 0006
Victoria Park Facebook 



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