Well he's hiding out at Little GEMS!!!
Little GEMS loves to bring you new stylish brands and they don't come much better than Where's That Bear? The brand is the collaboration of two friends, one a senior editor for The Sunday Times, Style Magazine and the other a fashion designer who wanted to create a brand that was hardwearing and fun and stylish to boot without breaking the budget and we think that they have delivered in spades!
We took the chance to speak with Olly Paton, founder of Where's That Bear to find out her inspiration for the brand and what makes her tick. Olly says, "It's a cliché but three years ago I was walking around the park with a friend, my newborn son asleep in his buggy, discussing how I could build a career that worked around my children and their needs. That friend is now my business partner, and what we discussed eventually became Where’s that Bear?". That is certainly a sentiment we recognise here at Little GEMs in go-getter mums who want a decent work/life balance to spend time with their children. The ethos behind Where's That Bear? is to be fun, affordable, hardwearing and stylish, there is a bear hiding on every garment for that kid fun factor.
When pressed, Olly admits to buying basics from H&M (don't we all?) and having a soft spot for Caramel Baby & Child for their prettiness and prints and Bonton for their vibrance.
Olly and her business partner both work and live in Stoke Newington and Dalston in East London they love this fun, vibrant and diverse cultural hotspot, not least because it’s very baby friendly! She feels that the streets are like kiddy catwalks, and takes influence from everything around them. One of her favourite restaurants is a local, old fashioned fish and chip shop called Sutton and Sons on Stoke Newton High Street. We asked how she likes to relax on the weekends with her family and we were very pleased to hear that she loves the newly designed playgrounds in Victoria Park ( well we do too ) let's not forget the splash area which is open during the summer months from 1 pm. Further a field she likes to spend weekends by the sea or camping, catching a movie
Finally we are lucky enough to get the inside track on what will be happening for Autumn Winter collection for Where's That Bear? and Olly tells us that the new collection has pretty patterns and expressive prints, lovingly hand-drawn and screen printed onto comfy jersey fabrics. There will be colourful statement plains allowing mix and match layering - a must for the autumn weather. New highlights include winter cord pieces; dungarees, dresses and trousers; and skirts in vintage rose, aubergine and flame orange. Bear loves family fun, so patchwork chambray dresses and matching shirts allow brothers and sisters to coordinate their style which is a winner in our book.
Little GEMs thoroughly enjoyed finding out all about the Bear and we hope that it has spawned an interest in such a fun loving brand!