Bobux launches their NEW PLAY range in the UK!

Posted on May 24, 2016 by Alexandra Tham

Little GEMS was proud to be part of the brand refresh for Bobux with the launch of their new innovative Play range.  We had to make our way to Frame, an uber cool gym in King Cross where there was lots on offer including exclusive freebie shoes fitted by us (of course),  a hip hop dance class the littles with beats from FunDMC, face painting and lots of other treats too many to mention. All hosted by Angelic Bell and Mother Meetings.

Bobux is one of our favourite brands that we stock. We have faith in the quality and wearability of the shoes especially for the first and early walkers. I have always sent my own children to school in Bobux as I believe them to be really good for their foot development. The shoes are well made with breathable and flexible materials which last until they are grown out of who can all for more! 

We love the new Play Range which is fun colourful and designed for bombing around in while allowing the feet to move as nature intended. The animal design on the inside of the shoes makes for an interesting twist. You can tell your child that if the tigers are 'kissing' then the shoes are the right way round for left and right.

We stock the Blaze tiger hi-tops in orange and the yellow Snow Wolf and the Blue sharks but you can get green parrots and pink Unicorns too! Although strangely the onion unicorns didn't go down that well with Hackney mums! They are available in sizes EU22 through to EU29.

One of the testers from Mother Meeting, Pip's mum has said :

Pip has worn hers every day since the launch and it is fair to say we are both really happy with them and would highly recommend them – they’ve been admired by both the other kids, parents and staff at pre-school and Pip loves the colour, design and fact she can easily identify which one goes on which foot and can do them up all by herself. She has been scooting and running in them, and whilst being lightweight and flexible, they are also surprisingly durable. The custom tread was inspired by Formula 1 tyre tread and designed for good grip on heel plant and toe drive, and the amplified heel grip and unique ‘stop’ grip has been designed to improve grip when scooting, skateboarding or biking. 


Bobux 2016 PLAY range from Bobux on Vimeo.



Posted in angelica bell, blaze, bobux, bobux launch, fun dmc, little gems, mothers meeting, play, play range, snowwolf, tiger